Whitecliffe College of Arts and Design is an award-winning specialist in arts and design education. Located in Auckland, New, Whitecliffe is proud of its record of delivering quality teaching and innovation over the past 30 years.
FASHION DESIGN PROGRAMME OVERVIEW
The Whitecliffe Fashion Design department fosters original thinking and individual design aesthetics enabling students to create contemporary and cohesive collections that reflect their own design identity. The programme focuses on design and concept development, research, pattern drafting and garment construction, fashion technology, fabric manipulation and tailoring, including tailoring skills in patternmaking and garment construction.
Additionally, students are engaged in industry-targeted workshops, and courses in fashion history, fashion theory, fashion illustration, and professional practices as well as Entrepreneurship where students are introduced to small business starts-ups, marketing and public relations.
Whitecliffe provides access to WGSN, a leading global Fashion Trend Forecasting website and students are given the opportunity to focus on sustainability practices and natural dyeing.
Students intern at New Zealand Fashion Week working alongside local designers and international buyers and all students show their collections each year at the Whitecliffe Fashion Show held in November.
Maggie Hewitt graduated from Whitecliffe at the end of 2015, and by the following year had launched her label Maggie Marilyn. Her first collection sold at Mercedes-Benz Fashion Week Australia in May 2016 and by September the collection had been picked up by American Vogue and also by Net-A-Porter. Being represented on Net-APorter makes Maggie Marylin the first New Zealand label to be selected by the high-end online retail company and the first world-wide to be selected straight out of fashion school. Maggie has stockists worldwide and has shown at Paris Fashion Week twice since graduating, and was one of twenty-one young designers shortlisted from 3,000 applications from around the world for the prestigious Louis Vuitton Moët Hennessey (LVMH) Prize.
Madeleine Harman and Jessica Grubisa graduated at the end of 2011 and prior to establishing their label Harman Grubisa, Jessica was an assistant designer at World and the fashion editor at Black Magazine and Madeleine worked in New York as a designer and fashion forecaster. They opened Fashion Week in 2016 as the Mercedes Benz presents accolade, and after winning the Australasian International Woolmark Award 2016 and 2017 will now attend the world final in Paris in 2018.